Britannia good day. Every biscuit have a different smile. Good Day is one of the most famous brand. It has some variants like Butter, Cashew, Badam Pista. It is a soft biscuit not crispy, and breaks very easily.
Every morning start with good day.
Britannia Good Day has revealed its new identity. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles.
The brand has rolled out a high decibel media plan to announce its new identity. The communication will be channelled through print, TV, social media and outdoor.
An augmented reality experience has been specially designed to make consumers feel an integral part of the campaign.
Britania good day launched in 1987, Britannia Good Day created the ‘Cookie’ category in India- and made dry fruits and nuts accessible to Indian households for the first time. The brand that has always propagated happiness, today said the rich and varied smiles of India has inspired its makeover. The all-new Good Day biscuit design will sport different kinds of smiles- from the dimpled smile to the small smile, from the big smile to the double dimpled smiles. So consumers can experience Kayi Smiles, Nayi Smiles…in every pack of Britannia Good Day.
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